Monthly Archives: February 2012

How Advantageous Are Promotional Pens

Posted by Roy on February 23, 2012 None comments

There are thousands and thousands of different products you could choose from to help promote your business successfully. One of the first decisions you have to make when looking at this type of marketing is how much you can afford to spend on each item without over stretching your company marketing budget. To do this look at how much in total you want to spend, then divide it by the number of people you are reaching out to, this will then give you a unit cost that fits your budget. Of course using promotional products like promotional pens are so advantageous in this aspect because their price ranges dramatically from a few pence per pen up to a number of pounds for some of the more specialised promotional pens from designer names.

Promotional Pens from Boosters Ltd A Leading UK SupplierTo help assess which promotional pens are more likely to work best for you, start by examining who your customers are in comparison to your target market. Another variable to take in to consideration when determining which promotional pens to use is the location that you will be distributing your pens from. The greater the amount of footfall you expect to encounter at your event, then obviously the more of your promotional products you would need to buy. This is where cheap promotional pens come in very handy because you would not want to spend more than 10p on promotional products if you are giving away tens of thousands of them. Because of this you are sure to be on a winner when you look at promotional pens as a tool to help promote your business. Of course if you are promoting at a more exclusive event you can always look to spend more on your promotional pens, that is because you can buy them for a lot more if need be, this is just one of the many advantages of using them in the first instance.

Some examples of how to get the most from using promotional pens are as follows: If you are handing out promotional pens at a place like an exhibition, where you are more likely to be meeting and greeting large numbers of people, you would look at the budget end of the market so that you can have as many items as possible for your money and therefore the more people you will be able to reach out to. Never forgetting though if your promotional pens are of a reasonable quality they are most likely going to be kept and used time and time again making them ideal promotional products for any advertising campaign. After all the reason businesses turn to promotional products like promotional pens is to generate a long term relationship with their potential clients, and this is something that other forms of advertising struggle to do because of their short shelf life.

So to summarise in most cases marketers are going to find promotional pens that will fit the bill for their marketing campaign, this is because they are widely used on a day to day basis, they are competitively priced so that no matter what your marketing budget is you are sure to find a choice of pens that will not stretch it, promotional pens come in all shapes and sizes and can be a fun or serious promotional item, and finally from the thousands and thousands of products available promotional pens are one of a few that will be used time and time again by the recipients.

Some Examples Of Prime Locations To Giveaway Your Promotional Pens From.

Posted by Roy on February 20, 2012 None comments

Promotional products make fantastic gifts to be given away to your potential customers and your loyal customer database at a number of different types of events and occasions throughout the year. Promotional products provide your company with an effective and efficient form of brand publicity and product awareness. There are a number of different places you can distribute them at to your potential clients for instance you could distribute them at any of the following venues;

Tradeshows: This type of event will give your business the ideal opportunity to show off to your business to the business world. Selecting the right promotional products for this type of event are essential and as a rule of thumb you should look for something with a long term benefit attached to it like promotional pens.

Conferences: This type of event is more often than not attend by business managers and senior staff members that are generally attending for a specific reason either to gain more product knowledge to help sell a product for the company they work for or in some cases for the launch of new products. Either way having a reminder of the event is generally consider to be a good thing, and what better reminder can you have than on promotional pens because most recipients will use them day in day out for a considerable length of time. Also the fact that the business that is distributing the pens can choose from such a varied selection also helps both large and small companies with budget planning for marketing purposes.

Seminars: For this you should consider who you are asking to attend your seminar before deciding on what type of promotional products you should give away. If you were holding the seminar for your company employees then using promotional products that are related to your industry would make a great deal of sense. If however you were looking at planning, hosting and managing a seminar for another business then the use of more general promotional products would most likely get you better results.

Exhibition: This type of event is the most commonly attended by businesses and the general public alike. They offer the perfect chance for businesses to make giant strides when it comes to brand awareness and having the right promotional products to attract potential customers to your display area is essential. This is where something like promotional pens come in to their own for mass distribution because there is few promotional products you can buy for under 10p that you know for sure that will have a usefulness which keeps them in circulation for months after the event. The there is the slightly more expensive pens that have a perceived value but a low enough cost that will let you give them away as freebies at exhibitions with out breaking your marketing budget.

View Our Complete Range Of Cheap Promotional Pens For Your Next Exhibition.Ultimately when you are looking at free giveaways like promotional products then all a company needs to know is that whatever they intend to giveaway and the place they intend to give them away from should have a high footfall of traffic if they want to get the best possible results as the more products like promotional pens that people get then the more people will get to know about your business this in turn means the more successful your business is bound to be.

Finally you must always take in to consideration what your are having printed on your promotional pens have to much and your message will never get read because it is illegible and have to little and people will not know who or what you are. We would suggest a web address and company name and in some cases also a contact phone number where the pens will allow it.

Promotional Pens One Of The More Popular Choices

Posted by Roy on February 9, 2012 None comments

 

Using promotional products has long been considered as a perfect method for advertising any business as this type of promotional activity allows marketers to place advertising messages virtually anywhere they are needed, depending on the products that are utilised without having to spend vast sums of money. Obviously through familiarity there are some products that will always be more popular than others items for example desk top items are far more popular than other types of gift items because the average person spends in the region of 6 hours per day Monday through to Friday at their work desk. Choose items like Promotional pens, mugs, mouse mats and coasters or why not team them up as they do fit well together and you will have your corporate message right where it counts day in day out in full view of the decision makers of your target audience! So why not try combining some of these promotional products like these two examples.

Promotional Pens & Mouse Mats:

Cheap promotional pens from Boosters Ltd

Get the best value promotional pens by visiting the Boosters web site.

These two items make the perfect gift set, firstly you have the prestige that comes from distributing quality products like promotional pens from a renowned manufacturer like Cross, Waterman or Parker and this is set off with the large print area of the mouse mats enabling your company to get its message across to the fullest extent and at the same time making sure, by teaming it up with such an everyday useful item like promotional pens, your message will not only be seen by the recipients but buy making your pens high quality you will also be getting lots and lots of residual advertising from the family, friends and work colleagues of the recipients as they show off their free gift.

There are numerous and varied designed types of mouse mats and pens to choose from, for example there is the Brite mouse mat these have been specifically designed to with stand the daily rigours of both standard and optical mice, so you will find no compatibility issues or use issue whether it be at home or in the office by giving these out and of course if it is teamed up with a top of the range pen from a company like Cross then your business is guaranteed to be held in very high esteem by the recipients.

Coaster and Mugs:

Promotional coaters are great products to choose because we all have one on our desk to rest our coffee mugs on putting them in clear view of not only the recipient but also everybody else who passes by your desk and therefore giving you great brand exposure or it is being used by the recipient and looked at every time they lift their coffee mug off of it. Marrying this with promotional mugs also works a treat because not only are you getting your message across from the coaster but also you are getting a secondary bite at the cherry with the promotional mugs you giveaway. Of course there is one advantage of creating gift sets like this and that is the promotional message you create can be used on all the products you have chosen therefore saving you time and money.

Find the best value promotional pens by visiting Boosters Ltd on line store, this UK based promotional merchandise company have been supplying high quality and competitively price printed promotional products and advertising gifts for many years. View their range of promotional pens, mugs, coasters and mouse mats and why not ask their advertising gifts experts all your questions to ensure you end up with the perfect printed promotional products set for your next event. You can do this via ane-mail or if you prefer by calling our free phone line on 0800 085 0034 to discuss your promotional product needs and our hugs range of almost 100,000 different products on offer.

Getting The Right Promotional Mugs

Posted by Roy on February 3, 2012 None comments

Events like conferences and exhibitions and alike really do offer a tremendous opportunity for marketers to meet and gain valuable information about their perspective customers they also give your business the perfect platform to showcase their goods and services. Marketers today are thinking way beyond the traditional forms of advertising like television, newspaper and advertising hoardings to get their corporate message across. That is not to say that they won’t use those types of advertising techniques they just tend to lean more towards using the many benefits that promotional products like printed promotional mugs can bring them. This is why promotional products and personalised corporate giveaways are such an important issue for them.

Late mugs from Boosters UK

A Classic Late Mug From Boosters On Line Store

While many corporate entities use products like promotional mugs as a bolt-on advertising extra and an increasing number of them are now using promotional mugs and other promotional products like promotional pens, mugs, umbrellas, USB flash drives and conference folders to name a as part of an ever extending and evolving advertising strategy. One of the most important issues to remember when ordering your promotional goods is the audience you are targeting because the wrong items could have a negative effect on your promotion where as the right items could make it a success beyond your wildest dreams.

With this in mind here are a few pointers to getting the right products for your audience:

  • Compliment your business and target audience: Whether it is a new product launch or re-vamping an existing products select gifts that marry well with the products and your audience so if it is a brand of coffee or tea you are advertising using something like promotional mugs as a free gift would make a great deal of sense because not only is it linking to your products but promotional mugs are a product that your audience will find a long term benefit with.
  • Make your gifts practical and robust:Many companies fall down here and do not think through thoroughly the type of workload that their promotional products might have to take on the last thing you want to happen is for your potential customers to have a free giveaway that last a day or two then have to throw it away as they will remember for all the wrong reason your business. For example promotional mugs are going to have a very long life, which is great for your corporate message, however if you choose mugs that do not display your message vividly enough then this message could be lost.
  • Understand the market:You should give the same consideration to your promotional items that you give the products you select to sell. For example if you are a supplier of school uniforms you are unlikely to want to use promotional mugs to advertise your wares but using printed mouse mats or promotional calculators are bound to go down well with them as again the children and teachers will most definitely be able to use this type of promotional giveaway.
  • Be a leader with design: Finally selecting a promotional product is just the start of your advertising process you should always have a professional artwork department design you a layout this is a benefit so many marketers forget about when looking for advertising gifts like promotional mugs but remember it is one of many things that is going to sell you over your competition. Promotional mugs are great for this process because not only are they a practical item mugs also have a very large area for you to get your corporate message printed on to and viewed day in day out by the recipients of your mugs.

The Principles Of Marketing With

Promotional Pens

Posted by Roy on February 1, 2012 None comments

The basic principles of marketing are carried throughout all organisations no matter what products and services they offer the general public. This is why promotional products are used by so many of them in never ending battle to enhance their marketing strategies. When you consider how many products there is to choose from (over 90,000) you maybe surprised to learn that the most popular products are promotional pens this is from a list that includes the likes of promotional mugs, mouse mats, fridge magnets, advertising bugs, umbrellas, USB flash drives, conference folders, conference notepads, rulers, sharpeners, car air fresheners, desk top items, clocks and watches to name a few. Pens are this popular for numerous reasons and here we list just a small selection of them:

    • Price Range:Promotional Pens offer the best price range of promotional products this is because of the many different materials, both inexpensive and expensive, that they are made from. You can get a fantastic return for your money on .Ø
    • Usefulness:Promotional pens are one of a select few types of products that fall in to the category of daily use. We virtually all at some point through out the course of the day will use a pen or writing instrument of some nature, like our mouse mats and calendars pens do have a very usefulness factor.
    • Choice:Promotional pens come in all shapes and sizes like the thin down plastic types that are ideal for large direct mail campaigns that require a form to be filled out and returned, short stub pens for promotional stands, plastic ball pens, roller ball pens, highlighter pens through to the environmentally friendly type. No matter what you are looking for we are sure you will find pens that meet your needs.
    • Transportability:Promotional products that are easy carried around are the best adverts a business can have because not only do they shout your message out there and then, they will also broadcast it everywhere they are taken by the recipients and there are few better transportable promotional products then promotional pens.
    • Residual Advertising:Promotional pens offer a fantastic opportunity for any business that uses them as part of their advertising campaign because not only do they get advertisement to the recipients but they also get residual adverting from their friends, work colleagues and family that may get to use it as well.
Contour night promotional pens are a cheap option

Grab these fantastic promotional pens from Boosters before the new price list is released.

Ultimately you do not need to take our word for it just try a couple of identical marketing exercises and at one give away nothing at the other giveaway some promotional pens that are branded with your logo and or company phone number and then sit back and see which one performs the best and you will soon notice that the few hundred pounds you spent on your pens has paid for its self over and over again through extra sales and data generating.

Find the best value promotional pens by visiting Boosters Ltd on line store, this UK based promotional merchandise company have been supplying high quality and competitively price printed promotional products and advertising gifts for many years. View their range of promotional pens and ask their advertising gifts experts all your questions to ensure you end up with the perfect printed promotional products for your next event. You can do this by either e-mail or calling there free phone line on 0800 085 0034 to talk about your needs and there massive range of over 90,000 products.